This policy explains how Discover London Tours (Discover London Tours Ltd) collects and uses your personal data when you contact us or book a tour, in line with UK data protection law (UK GDPR).
Last updated: June 2026
Discover London Tours is a trading name of Discover London Tours Ltd, registered in England and Wales (company number 07322369), with its registered office at 10 Faringdon Ave, Bromley, BR2 8BS. We are the data controller for the personal data you provide to us. You can contact us at contact@discoverlondontours.com.
When you complete our enquiry form, we collect the information you provide: your name, email address, telephone number, your message, and optionally your preferred date and number of travellers.
If you contact us by phone or email, we keep a record of that correspondence.
We use your data only to respond to your enquiry, prepare your personalised offer, arrange and deliver your tour, and communicate with you about your booking.
Our lawful bases for processing are the performance of a contract (or steps prior to a contract at your request) and our legitimate interest in responding to enquiries.
We will not send you marketing emails unless you have asked us to.
We do not sell your data. We share it only where necessary to deliver your tour — for example with a guide or a third-party attraction where you have asked us to arrange tickets — and with our website form provider (Web3Forms), which transmits your enquiry to us by email.
We may disclose data where required to do so by law.
We keep enquiry and booking data only for as long as necessary to provide our services and to meet our legal and accounting obligations, after which it is securely deleted.
Under UK GDPR you have the right to access the personal data we hold about you, to ask us to correct or delete it, to object to or restrict its processing, and to data portability.
To exercise any of these rights, contact us at contact@discoverlondontours.com. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Our website is a simple static site and does not use tracking or advertising cookies. If we add analytics in future, we will update this policy and seek your consent where required.
For any privacy question, email us at contact@discoverlondontours.com or call +44 (0) 1689 825 777.